Charlie Bucket (Freddie Highmore) is a kind and loving boy living in poverty with his parents (Noah Taylor and Helena Bonham Carter) and four bedridden grandparents. They all rely on his father for income, employed at a toothpaste factory, responsible for putting the caps on the tubes. Down the street is Willy Wonka's (Johnny Depp) chocolate factory, which reopened after industrial espionage forced him into seclusion and to sack his employees. Charlie's Grandpa Joe (David Kelly) worked for Wonka before the termination.
Wonka announces a contest whereby children that find five Golden Tickets hidden in Wonka bars will be given a tour of the factory and one a chance to be presented with an unknown grand prize. Four tickets are quickly found: the greedy and gluttonous Augustus Gloop (Philip Wiegratz) from D